Please respond to the following: “Brand Stretch Spectrum and Market Product Grid”
Assess the importance of evaluating newly developed health care
products in order to determine whether the products should carry
existing brand names or whether they should be assigned new brand
names. Suggest realistic branding strategies needed for marketers
to evaluate newly developed health care products or services.
Provide support for your rationale.
Use the Internet to research the product offerings of a local
health care organization. (Note:These offerings are often found on
the health care organizations homepage.) Based on your knowledge of
your local region, consider the potential markets for these
products. With the grid, you should, at a minimum, analyze the
resulting market-product combination. Determine whether or not the
product offerings that you selected are consistent with the
perceived selections of the given health care entity. Explain your
rationale.
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