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Read the case study titled “Stopping Outshopping”, located in the
online course shell. Then, use the Internet or Strayer databases to
research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

Based on the textbook’s summary of Timothy’s philosophy of
continually striving for excellence, determine whether or not
Scarlet Hospital was prepared to compete with the establishment in
Salem even before the highway improvement mandated such an upgrade
in delivery health care services.
Examine the potential lessons that the “Stopping Outshopping” case
could teach health care executives about complacency.
Evaluate the potential value of Michael Porter's Five Forces
analysis and SWOT Analysis for effective decision making, in its
ability to help Scarlet Hospital protect its market share and thus
decrease the chance of losing patients to other institutions in
Salem.
Appraise the value of the Balanced Scorecard model in its ability
to help Scarlet Hospital executives reinforce its defensive
marketing strategy.
Propose a one (1) page offensive marketing strategy (i.e.
communication, branding, innovation, etc.) that Scarlet Hospital
should deploy in order to turn the table on Salam-based health care
providers and improve its competitive marketing position.
Use at least five (5) quality academic resources. Note: Wikipedia
and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions 

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