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Read the following business case: “Mining the Data Warehouse” in Chapter 8(business driven technology 6th edition) of the text, then write an overview essay.Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market.Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success.Describe how each of the companies is using BI from their data warehouse to gain a competitive advantage.INSTRUCTIONS:* Essay should be no less than 400 words in length.* Essay will be formatted in APA style.* Correct grammar, spelling, and punctuation are expected.* Cite references as appropriate.* Create your assignment as a Word Document file type.

Read the following business case: “Mining the Data Warehouse” in Chapter 8(business driven technology 6th edition) of the text, then write an overview essay.Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market.Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success.Describe how each of the companies is using BI from their data warehouse to gain a competitive advantage.INSTRUCTIONS:* Essay should be no less than 400 words in length.* Essay will be formatted in APA style.* Correct grammar, spelling, and punctuation are expected.* Cite references as appropriate.* Create your assignment as a Word Document file type.

Read the following business case: “Mining the Data Warehouse” in Chapter 8(business driven technology 6th edition) of the text, then write an overview essay.Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market.Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success.Describe how each of the companies is using BI from their data warehouse to gain a competitive advantage.INSTRUCTIONS:* Essay should be no less than 400 words in length.* Essay will be formatted in APA style.* Correct grammar, spelling, and punctuation are expected.* Cite references as appropriate.* Create your assignment as a Word Document file type.

Read the following business case: “Mining the Data Warehouse” in Chapter 8(business driven technology 6th edition) of the text, then write an overview essay.Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market.Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success.Describe how each of the companies is using BI from their data warehouse to gain a competitive advantage.INSTRUCTIONS:* Essay should be no less than 400 words in length.* Essay will be formatted in APA style.* Correct grammar, spelling, and punctuation are expected.* Cite references as appropriate.* Create your assignment as a Word Document file type.

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