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Running head: CONNECTING WITH CUSTOMERS THROUGH SOCIAL MEDIAConnecting with Customers through Social MediaNameInstitution1CONNECTING WITH CUSTOMERS THROUGH SOCIAL MEDIA2Connecting with Customers through Social MediaIn a bid to establish and maintain a sharp competitive edge in the modern worldcharacterized by numerous technological developments as well as consumers whose tastes andpreferences keep on changing, many corporates have opted to use various social media platformsto interact with their customers (McFarlane, 2013). Social media platforms such as Facebook andTwitter have been continuously used by companies to interact with their clients, respond to theirinquiries, display various goods and services, and also offer the support required to use theirproducts efficiently. As a result of the hyper-competition in the global markets, corporate haveunderstood the strategic relevance of customer satisfaction, an event that has orchestrated theheavy utilization of the social media by businesses (McFarlane, 2013). To highlight a specificinstance of the use of social media in real corporate, this paper will evaluate the extent to whichAmazon Inc. utilizes Twitte ...


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