Dr. Jakob Nielsen has said that mobile CX is an oxymoron. In order to determine whether you agree with his statement, think of one instance of excellent mobile CX that you have experienced recently.
- *Describe the experience and what made it good.
- *Then think of a recent mobile experience that has not gone well. Again, describe it and explain what you think went wrong.
- *Which of these would you characterize as more representative of your own mobile CX?
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